About Us

Borrowed by Baby is a Perth-based baby and toddler clothing subscription service. We’re on a mission to help Aussie parents cut the clothing clutter and discover a more sustainable, convenient and affordable way to clothe their little ones. Because our children grow, but their clothing doesn’t. 

I’m Stevie - mum of one and founder of Borrowed by Baby. Did you know that Aussies send close to 800,000 tonnes of clothing and textiles to landfill each year? It’s a shocking statistic that I dreaded becoming part of as I packed away yet another bag of my son’s too-small, out-of-season clothing (some of which had hardly been worn). It’s heartbreaking enough to see how fast our kids grow up without the added eco-anxiety.

At Borrowed by Baby, we use a circular subscription model based on the ‘circular economy’ principles of reusing, recycling, sharing and leasing. By keeping clothing items in use for as long as possible, we aim to drastically reduce textile waste. Not only this, the circular model creates less demand for new clothing – which means less resources are used, and less pollution is created. The fact that we can do this for the Earth while helping families reduce clutter and save time and money on constantly purchasing new clothes is a win-win!